JOB OVERVIEW
Develop and implement sales and marketing strategies for the hotel to ensure revenue and room night sales
goals are achieved, sales and marketing strategies are set, tactical plans are created and implemented, and
results are monitored and achieved.
At the Grand Hotel Bucharest, we want our guests to feel special, cosmopolitan and In the Know
which means we need you to:
• Be charming by being approachable, having confidence and showing respect.
• Stay in the moment by understanding and anticipating guests’ needs, being attentive and taking ownership
of getting things done.
• Make it memorable by being knowledgeable, sharing stories and showing your style to create moments
that make people feel special.
DUTIES AND RESPONSIBILITIES

FINANCIAL RETURNS:
• Achieve budgeted revenues and personal/team sales goals and maximize profitability. Participate in the
preparation of the annual departmental operating budget, the hotel marketing plan and business plan, and
financial plans.
• Create and implement sales plans that drive measurable incremental occupancy, increase average rates,
increase volume, food and beverage and banquet sales.
• Review monthly reports and sales forecasts to analyze current/potential market and sales trends, coordinate
activities to increase revenue and market share and monitor performance to ensure actual sales meet or
exceed established revenue plan.
• Create and develop special events and sales blitzes to showcase the hotel to potential clients. Attend trade
shows and major market events locally and nationally to promote new business and increase sales and
marketing opportunities for the hotel.
PEOPLE:
• Direct day-to-day sales activities, plan and assign work, and establish performance and development goals
for team members. Provide mentoring, coaching and regular feedback to help manage conflict, improve
team member performance, and recognize good performance.
• Educate, train and motivate sales and marketing teams to achieve hotel revenue goals. Ensure staff has
the information, market data, tools and equipment to successfully carry out job duties.
• Develop and maintain relationships with key clients and outside contacts (example: guests, airliners,
wholesalers, travel agencies, ad agencies, local community groups) in order to produce group and/or
convention business, to include room sales, food and beverage sales, and catering/banquet services.

GUEST EXPERIENCE:
• Provide guests with information (example: loyalty programs, area attractions, restaurants, facility
information) to enhance guest experience.
• Schedule conventions and/or business group activities at the hotel and coordinate with other hotel-level
departments to facilitate services agreed upon by the Sales office and prospective clients.
• Communicate to appropriate departments all pertinent information requirements and special needs for arriving
VIPs, large groups, and other key guests.
• Lead marketing efforts to upsell guests on hotel services, offerings, and amenities.
RESPONSIBLE BUSINESS:
• Identify operational problems that reduce the effectiveness of marketing activities and overall hotel sales
performance and work with appropriate department on solutions.
• Develop awareness and reputation of the hotel and the brand in the local community; may serve as the hotel
representative for media-related inquiries.
• Work closely with key business leaders, officials, and representatives of local community groups within the city
to ensure constant high profile exposure for the hotel.
• Effectively communicate and market aspects of the hotel that are sustainable or “green” and use information to
gain new business opportunities.
• Work with advertising agencies, consulting firms, and vendors to maximize advertising investments and
ensure ads represent brand identity.
Perform other duties as assigned. May also serve as manager-on-duty.
ACCOUNTABILITY
This is the top Sales and Marketing job in a large, full-service, luxury, resort, or major flagship hotel. Hotel may
have multiple sites and facilities, high-volume catering and/or convention facilities, and a large number of VIP
and special service guests. May manage a large number of professional-level and administrative sales,
catering, and/or convention employees.
QUALIFICATIONS AND REQUIREMENTS
Bachelor’s degree / higher education qualification / equivalent in Marketing or related field, and four or more
years of experience in a hospitality or hotel sales and marketing setting with direct supervisory experience over
a sales team. Strong knowledge of local businesses and business trends required. Must speak local.
language(s). Other languages preferred.